If you haven’t seen Netflix’s docudrama, The Social Dilemma, I highly recommend you put it at the top of your “to-watch” list. It’s a deep dive into how Facebook, Google and other social media manipulate its users (us) and what that is doing to American society.
I am a fairly regular consumer of social media. I mainly use it to promote my book, Breaking Big Money’s Grip on America, and to publish the blog you are now reading. After watching The Social Dilemma, my thinking about social media has shifted dramatically. While it provides some real benefits, I now understand that these huge companies have become an unbridled threat to our democracy.
The film brings to light that people are highly likely to believe false information on the internet, which, in turn, affects their off-screen behavior. For instance, 64% of the people in extremist groups on Facebook joined these groups because they were unknowingly seduced by information social media feeds them. By using algorithms, mathematical formulas derived from what we choose to look at on the internet, social media sends us computer messages and images that reinforce ideas and products that we have previously viewed. Algorithms often push content that ignites outrage and hate, and also amplifies biases within the data collected from our computer usage.
According to an MIT study, false information on Twitter spreads six times faster than true information because people have a greater emotional reaction to fake news. That’s how former President Trump was able to quickly spread his Big Lie about the election to millions of social media users. This enabled Trump to draw thousands of his outraged followers to Washington on January 6 who were willing to storm the Capitol and attempt to overthrow the government.
The Social Dilemma provides evidence of just how destructive social media is to American society in general as well. Social psychologist and New York University professor Jonathan Haidt notes a “gigantic increase” in depression, anxiety, self-harm and suicide among pre-teen and teenage children, Gen Z, who have been on social media since mid-primary school.
Haidt says that the numbers of teenage girls admitted to hospital for self-harm including cutting were stable until around 2011-13, but in the U.S. these have risen 62 per cent for 15-19-year-olds and 189 per cent for pre-teen girls; “that is horrifying…We’ve seen the same pattern with suicide,” he said. In older teen girls it’s up 70 per cent compared with the first decade of this century and “in pre-teen girls, who had very low rates [previously] it’s up 151 per cent and that pattern points to social media.”
Jeff Orlowski, director of The Social Dilemma, says he feels afraid of political misinformation and concerned about “the breakdown of truth.” If people can’t agree on the truth, he notes, that puts society in jeopardy and makes it possible for democracy to fail.
“We have a machine whose main currency is outrage and anger,” Orlowski concludes, “And if this is the trajectory that we’re being programmed down, if we are constantly being fed the things that made us outraged and angry — and that is our life experience and that’s what we see on a daily basis — how does it not end” in civil war or autocratic rule?
Orlowski hopes his film can serve as a wakeup call that shocks the public into demanding the reforming of social media. We, the people need to lobby Congress to regulate social media just as public utilities like our electric companies are required to meet certain standards.
Rather than manipulating the public for nefarious purposes, social media must serve the public good. If Americans do not heed The Social Dilemma’s wakeup call, we do so at our own peril.
Bruce Berlin, J.D.
A retired, public sector ethics attorney, Berlin is the author of Breaking Big Money’s Grip on America (See breakingbigmoneysgrip.com.), the founder of New Mexicans for Money Out of Politics, a former U.S. Institute of Peace fellow, and the founder and former executive director of The Trinity Forum for International Security and Conflict Resolution. He can be reached at firstname.lastname@example.org.
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